Which is better: SEO agency or in-house specialist?
SEO is vital for every business, blog, site, and page that wants to attract traffic online. You can pay for Google Ads and promoted posts on social media but they are not as effective as organic traffic from SEO.
If you’re looking to reap the benefits of such traffic, then you might be wondering whether you should hire an SEO agency or an in-house specialist. What would be the best choice?
Benefits of working with an SEO agency
It is evident that an SEO agency has a significant advantage over an SEO expert. First, this is due to the availability of staff. The agency can thus divide the tasks among its members, ensuring efficiency and allowing for different perspectives on the problem, such as your business website.
There are very few chances for an error to go unnoticed. Each member of an SEO agency is responsible for monitoring the progress of the project. It is hard to not notice errors when looking through materials and content that you have not created.
An SEO agency can provide SEO experts, as well as copywriters, content writers, content strategists, and programmers. The agency is equipped with the knowledge and connections necessary to solve any problem.
Benefits of working with an internal expert
You probably know by now that there is no perfect choice. There are options that can be made depending on your situation. If your website is already established and needs to be updated according to SEO principles and standards, an in-house expert may be the best option.
It is a good idea to have at least one department with a programmer and another with a content writer. You can work slowly towards creating your own SEO department, but it will not be able compete with an agency.
An in-house expert won’t require a full time contract because the workload is low when it comes to one client. You can even eliminate the in-house expertise entirely if you hire the right expert remotely.
What are your options?
If you’re in a middle-area and both collaborations might be beneficial, it is important to clearly define the purpose of hiring an SEO agency. A marketing agency can help you manage your marketing budget and make it more effective.
An in-house expert, however, requires careful management and care. You may have to spend money from your company budget to care for this employee, including time spent with other employees.
The simple answer is that you need performance along with a well-executed SEO strategy. Contact an SEO agency such as The Markers. This can offer you, first of all, an entire SEO department dedicated to your business, as well as additional/integrated marketing services – you may need something else, not only SEO!